Augmented Reality (AR) is an experience that integrates digital content into the real world directly. Companies use AR for various purposes, including education, marketing, customer service, e-commerce and much more.
In education, AR can be used to provide interactive and immersive learning experiences for employees. For instance, a company could use AR to train technicians on how to repair complex machines by allowing them to see and interact with virtual representations of equipment. It enables them to complete their orientation process more memorable and accurately.
It can also be used in marketing field to create an impressive impact on customer opinion. For example, brands in the fashion industry can use AR to enable customers to virtually try on clothes and see how they look before making a purchase. This can reduce returning problems which almost every brand has.
Integrating AR into brands can help engage customers and improve their perception of your brand for companies that want to stand out by being dynamic, forward-thinking, and customer-centric.
However, the vast majority of people aged 16 to 44 are aware of AR technology. Building a market-ready AR experience for your business will be a key step.
Plus, with advances in technology and reductions in development costs, creating an AR experience will cost less than you might imagine. Starting your AR campaign doesn't require a large capital investment either.
Gartner, a market research institute, estimates that 15% of organizations with more than $1 billion in revenue will use AR by 2025.According to research, AR continues to establish itself as a popular form of marketing and advertising and is expected to reach $8.8 billion by 2023.
Considering that AR advertising has proven to be far more effective than other marketing channels, showing conversion rates of 20% to 80%, it's likely to happen.